Many Partners, One Story: An Introduction to Storytelling Workshop - Southern Gold Coast

Many Partners, One Story: An Introduction to Storytelling Workshop
In partnership with Experience Gold Coast

More than 500 businesses have chosen to be part of this community, and one thing connects them all: a story.

You're among the people actively building the Gold Coast: tour operators and hoteliers, educators, venues, events people, the businesses supplying and supporting them all. Different trades, different postcodes, one city to promote.

You each have your own story. Why you started, what you're building, why someone should choose you. And underneath all of them runs a bigger one, the Gold Coast story. The reason visitors, students and investors pick this place over anywhere else. When those stories line up, the whole city gets easier to recognise and easier to back.

Join us for a 90-minute introduction to brand storytelling, made for EGC partners. What is storytelling, how do you begin to use it, and how do you wrap your business inside the story of the Gold Coast so your marketing, your pitches and your partnerships all pull in the same direction? 

We'll cover: 

• The principles of narrative, and why they work 

• Case studies, including some close to home 

• Your first draft, started in the room 

• The Gold Coast brand story, and where your business fits inside it 

• How Brand Gold Coast and EGC can help you from here 

You'll leave with the foundations of your own story, sharper language for who you are and what you do, and a clearer sense of how it connects to everyone else in the room. And since collaboration is the whole point of this community, you'll spend the session alongside the other partners shaping the Gold Coast's next chapter. Bring a business card or two. 

The workshop

Where
Southern Cross University – Room A4.05

When
Tuesday 10th November
08:45 am to 11:00 am

Bring
a water bottle, a notebook, iPad or laptop, whatever you think best with. 

Parking

Complimentary parking is available surrounding the campus building for a campus map, please visit: Download campus map.

Please meet our team member in the foyer of Building A, in front of Client Services.

Photography & Video Notice

By attending this event, you acknowledge that photography and video may be captured during the session.

Brand Gold Coast may use these images and recordings for communications, promotional and storytelling purposes, including on social media, websites, newsletters, presentations and future event materials.

We’ll always aim to represent attendees respectfully and in the spirit of the event.

If you do not wish to be photographed or filmed, please let a Brand Gold Coast team member know when you arrive, and we’ll do our best to accommodate your request.11